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Gen Z’s Digital Media Consumption and Activities

Gen Z’s Digital Media Consumption and Activities

Report /

Gen Z have changed the game in the media industry. In the past, media companies could rely on traditional media and advertising revenue, but now, with Gen Z dominating the population as true digital natives, they must quickly ‘digitize’ to stay relevant. However, reaching Gen Z through digitalization isn’t easy. Their distinct lifestyle and consumption […]

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Cara Gen Z Mengubah Aktivisme Menjadi Sesuatu yang Lucu dan Menghibur

Gen Z Bikin Demo Jadi Hiburan, Hiburan Jadi Gerakan

Article /

Gen Z berhasil menciptakan pola aktivisme baru di era modern. Kalau dulu demo identik dengan poster dan megafon, kini mereka menggunakan humor dan hiburan sebagai senjata penggerak massa. Meme, parodi, sampai live streaming jadi amunisi yang membuat isu serius terasa dekat dan mudah dipahami. Inilah wajah baru aktivisme Generasi Z: entertainment-driven activism. Sejak lama, generasi

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