Gen Z have changed the game in the media industry. In the past, media companies could rely on traditional media and advertising revenue, but now, with Gen Z dominating the population as true digital natives, they must quickly ‘digitize’ to stay relevant.
However, reaching Gen Z through digitalization isn’t easy. Their distinct lifestyle and consumption habits set them apart from Gen X and Millennials, demanding new approaches. For instance, social media engagement works better than traditional media since Gen Z spend much of their time online.
Digitizing media is also a different challenge altogether, it requires transforming products in terms of format, content, pricing, and business models, a process that takes time.
In recent years, many media companies have experimented with strategies like boosting social media presence, using influencers to drive traffic, and adopting subscription models to retain customers. Some have succeeded; others are still finding their way.
The Gen Z’s Digital Media Consumption and Activities report dives deeper into what drives Gen Z’s digital behavior. Beyond being digital natives, they’re complex audiences with specific needs.
The study explores seven key aspects: Self-Values, Media Consumption, Social Media, News Media, Influencers, Subscription Models, and Digital Marketing, offering insights into how Gen Z engage with and what they expect from today’s media companies.
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Explore our findings and gain deeper insights into Gen Z.
