Report Gen Z’s Digital Media Consumption and Activities Gen Z have changed the game in the media industry. In the past, media companies could rely on traditional media and advertising revenue, but now, Read More UMN Consulting October 6, 2025
Report Gen Z’s Lifestyle and Consumption Habits Each generation carries unique traits. Gen Z, for example, grew up amid recession and a global pandemic, making them more frugal and value-conscious, unlike Millennials Read More UMN Consulting October 2, 2025