Success Story
Explore the stories behind our successful projects.
Multimedia Nusantara School
In response to the rising demand for international-standard education in Gading Serpong, UMN Consulting undertook an end-to-end feasibility study for the establishment of Multimedia Nusantara School, covering Preschool to Primary levels. The project aims to establish a school that fosters an ethical, innovative, and globally minded generation with an entrepreneurial spirit, strengthened by technology-driven learning.
Mixed-method Research
- Surveyed 700 parents across the Tangerang region to uncover demands, preferences, and perceptions regarding integrated schools for their children
- Conducted competitive analysis and benchmarking to profile integrated schools with international standards or curricula in Gading Serpong, Tangerang
- Assisted in legal and administrative processes, including curriculum selection and recruitment of a school principal, to ensure all requirements were properly fulfilled
Results
- Validated strong market demand for a new integrated school concept in the region
- Delivered a clear student and parent profile to guide positioning and communication strategies
- Mapped the competitive landscape and uncovered opportunities to differentiate MNS
- Defined a compelling value proposition that sets MNS apart from other schools
- Refined curriculum positioning to match both global standards and local aspirations
Mixed-method Research
- Surveyed 700 parents across the Tangerang region to uncover demands, preferences, and perceptions regarding integrated schools for their children
- Conducted competitive analysis and benchmarking to profile integrated schools with international standards or curricula in Gading Serpong, Tangerang
- Assisted in legal and administrative processes, including curriculum selection and recruitment of a school principal, to ensure all requirements were properly fulfilled
Results
- Validated strong market demand for a new integrated school concept in the region
- Delivered a clear student and parent profile to guide positioning and communication strategies
- Mapped the competitive landscape and uncovered opportunities to differentiate MNS
- Defined a compelling value proposition that sets MNS apart from other schools
- Refined curriculum positioning to match both global standards and local aspirations
Lembaga Sensor Film
With streaming platforms reshaping film consumption, LSF questioned whether its age classification system still reflects today’s audience perceptions. UMN Consulting conducted a study to evaluate public views on LSF’s role and the relevance of its classifications.
Mixed-method Research
- Online survey (1,222 respondents across 5 major cities; stratified by LSF age groups 15–16, 17–21, 22–60)
- Focus Group Discussions (5 groups, 25 participants from academia, film industry, households, psychology)
Results
- Mapped Indonesian film audience consumption patterns in the digital era
- Uncovered audience perceptions of “negative content” (violence, sensuality, sensitive themes)
- Measured public understanding, acceptance, and trust in LSF’s classification system
- Assessed the relevance and effectiveness of current age categories
- Produced a policy brief with recommendations for updating classifications, supported by both quantitative and qualitative findings
Mixed-method Research
- Online survey (1,222 respondents across 5 major cities; stratified by LSF age groups 15–16, 17–21, 22–60)
- Focus Group Discussions (5 groups, 25 participants from academia, film industry, households, psychology)
Results
- Mapped Indonesian film audience consumption patterns in the digital era
- Uncovered audience perceptions of “negative content” (violence, sensuality, sensitive themes)
- Measured public understanding, acceptance, and trust in LSF’s classification system
- Assessed the relevance and effectiveness of current age categories
- Produced a policy brief with recommendations for updating classifications, supported by both quantitative and qualitative findings
MRT Jakarta
MRT Jakarta serves diverse users with varied demographics, travel preferences, and commuting patterns. With stations integrated into offices, malls, cafés, and public spaces, UMN Consulting conducted a study to understand user behavior and station-area dynamics to guide marketing strategies, business collaborations, and service enhancements.
Mixed-method Research
- Offline survey (725 MRT users across 7 key stations: Lebak Bulus, Blok M, Bendungan Hilir, Dukuh Atas, Bundaran HI, Fatmawati, Istora Mandiri)
- Field observations (passenger density, commuting habits, clothing styles, group vs. solo travel)
Results
- Built comprehensive demographic and behavioral profiles of MRT users (age, occupation, travel frequency, trip purpose)
- Mapped passenger flow and peak hours to optimize placement of ads and commercial facilities
- Identified user habits and preferences within stations (shopping, working, socializing)
- Generated actionable recommendations for business opportunities and marketing collaborations within the MRT ecosystem
Mixed-method Research
- Offline survey (725 MRT users across 7 key stations: Lebak Bulus, Blok M, Bendungan Hilir, Dukuh Atas, Bundaran HI, Fatmawati, Istora Mandiri)
- Field observations (passenger density, commuting habits, clothing styles, group vs. solo travel)
Results
- Built comprehensive demographic and behavioral profiles of MRT users (age, occupation, travel frequency, trip purpose)
- Mapped passenger flow and peak hours to optimize placement of ads and commercial facilities
- Identified user habits and preferences within stations (shopping, working, socializing)
- Generated actionable recommendations for business opportunities and marketing collaborations within the MRT ecosystem
DRW Skincare
DRW Corp, a local beauty and personal care company, plans to launch DRW Prime, a premium beauty clinic in Yogyakarta (2025). UMN Consulting conducted a feasibility study to assess market readiness, consumer preferences, and key success factors for a successful launch.
Our Approach
- Feasibility Study & Market Research
- Financial Planning
- Survey with 400 purposively selected respondents (age 18-55, grouped into 4 segments) using mixed response types (single choice, multiple choice, Likert scale, ranking, open-ended)
Results
- Delivered comprehensive consumer insights on behavior, habits, and preferences in beauty treatment services, including drivers and barriers to purchase.
- Defined clear target market profiles (demographic, psychographic, behavioral), including spending power, brand preferences, and expectations.
- Produced a competitive landscape analysis, benchmarking DRW Prime against key players to highlight differentiation, positioning, and pricing strategies.
Our Approach
- Feasibility Study & Market Research
- Financial Planning
- Survey with 400 purposively selected respondents (age 18-55, grouped into 4 segments) using mixed response types (single choice, multiple choice, Likert scale, ranking, open-ended)
Results
- Delivered comprehensive consumer insights on behavior, habits, and preferences in beauty treatment services, including drivers and barriers to purchase.
- Defined clear target market profiles (demographic, psychographic, behavioral), including spending power, brand preferences, and expectations.
- Produced a competitive landscape analysis, benchmarking DRW Prime against key players to highlight differentiation, positioning, and pricing strategies.
The Girl Fest
Rahasia Gadis, Indonesia’s largest women-focused platform on mental health, financial freedom, and beauty, partnered with Rans Entertainment to launch its first event: The Girl Fest (March 3-5, 2023, Central Park). UMN Consulting was commissioned to analyze guest and tenant perceptions to measure impact and uncover opportunities.
Mixed-method Research
- Offline survey (600 female visitors, age 18-35, purposive random sampling)
- Social media monitoring for event reach and online engagement
Results
- Developed audience demographics & interest profiles, highlighting preferences, behaviors, and engagement with The Girl Fest brand and lineup
- Conducted event impact analysis, measuring effectiveness in promoting women’s beauty and entrepreneurship across offline and online channels
- Identified business & collaboration opportunities for Rahasia Gadis and Rans Entertainment to strengthen positioning in the women-focused industry
Mixed-method Research
- Offline survey (600 female visitors, age 18-35, purposive random sampling)
- Social media monitoring for event reach and online engagement
Results
- Developed audience demographics & interest profiles, highlighting preferences, behaviors, and engagement with The Girl Fest brand and lineup
- Conducted event impact analysis, measuring effectiveness in promoting women’s beauty and entrepreneurship across offline and online channels
- Identified business & collaboration opportunities for Rahasia Gadis and Rans Entertainment to strengthen positioning in the women-focused industry
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